六月 2,2017年在上午10:00
戴恩lisser

成功的战略

“良好的市场研究以团队合作,说:”雅各布kissaw,谁从正规赌博平台获得了5月20日kissaw他的工商管理(MBA)硕士,从蒙蒂塞洛,伊利诺伊州,是的21名学生在米利最近的EMBA群体之一。

米利金的行政工商管理硕士 是专为谁想要通过制定行政思维和表现技巧,以提升其职业生涯的专业人士的程序。在节目的最后,学生们搞了一个国际沉浸之旅,以提高他们的全球连接;最近的行程已经包括在上海访问中国,复旦大学,北京大学在北京做的案例竞赛和模拟。

作为学生分别获得了具有挑战性,但还没有突破性的机会,事情是为今年的人群不同。在EMBA项目的第一次,学生们与公司建议他们如何能销售他们的产品在美国负责市场。

Millikin Executive MBA    

由于从连接 博士。学家马克·穆尼奥斯, professor of international management at Millikin, the MBA students worked with G&G Plant Protection and Trade Ltd., a Hungarian-based company that specializes in chemical weed control on railway tracks.

The students created a market entry strategy to help G&G sell their innovative railway weed control technology to the U.S. The students met with G&G executives at the WHU-Otto Beisheim Graduate School of Management in Koblenz, Germany in May to present their strategy. The students spent six months researching and preparing their presentation.

"Being able to work through different ideas with people that think about things differently proved to help our class come up with a comprehensive market entry strategy for G&G," said Kissaw.

Millikin Executive MBA

The presentation to G&G covered several aspects of the market the company would serve if they entered the United States. The students presented on everything from competition, customers, partners, marketing and market size to laws and regulations.

"We were able to give G&G a list of key challenges or hurdles they may face when they enter the United States," said Kissaw. "This was in an attempt to better prepare them for certain pitfalls that they might not see coming because of how different the market is in the United States."

我们一直在做与其他MBA团队,以及项目,模拟和案例比赛,但是这是第一次我们的行政人员工商管理团队已经能够告知公司。这是突破性的我们。

Maintenance of railway tracks is a basic requirement of safe train service. Railway weed control is important because weedy tracks increase the risk of accidents. Weeds form a slippery area between the rails and the wheels, and it lengthens the braking distance. To prevent this, G&G has developed a weed recognition spray system that has more benefits in terms of cost, environmental protection and safety. G&G says they do spot spraying as oppose to their competitors who do blanket spraying. As a result of the spot spraying, there is 50-60 percent less chemical used.

In addition to their railway weed control technology, G&G also manufactures parts and provides rail industry service support. Currently, rail systems in Belgium, the Netherlands, Sweden, Denmark, Norway, Hungary, Spain and Austria are using G&G products.  

"We were impressed with the students' presentation," said Bence Molnár of G&G Plant Protection and Trade Ltd. "We knew that they were entering a new field of business which they would be somewhat unfamiliar with in the beginning, but the class did a great job of identifying the key elements of the industry, and the main barriers we should overcome as a company if we are to enter the U.S. market."

Millikin Executive MBA

When asked if G&G would be implementing any parts of the market strategy, Molnár said, "There were several great ideas we will clearly consider and some of them are going to be done for sure in the very near future. Our company is going to attend the Railway Interchange Exhibition in Indianapolis this September, which is going to be our second appearance in the U.S., and we will implement some of the marketing strategy ideas presented by the students. As a small family owned company, we honestly appreciate the work the students have done for us."

博士。安东尼liberatore在密利克的MBA课程,指出总监,“我觉得最重要的是,学生是从CEO的角度来看待这一点。因为他们已经有足够的工作经验,对学生理解关键的东西他们在演示过程中重点关注。 “

"The team provided a lot of value for G&G," said Liberatore. "我们一直在做与其他MBA团队,以及项目,模拟和案例比赛,但是这是第一次我们的行政人员工商管理团队已经能够告知公司。这是突破性的我们。"      

看着他的经验,雅各kissaw,目前谁在工作阿彻丹尼尔斯米德兰联合回来。 (ADM),表示程序睁开眼睛商业世界是多么复杂和各运动部件的重要性。

“我学到了很多的EMBA项目中的重要概念,”说kissaw。 “我会从该计划中最大的外卖是考虑不同的事情的能力。该计划提供了宝贵的深入了解业务的许多领域,一些我甚至不认为存在。该计划给了我很多的工具添加到我的工具箱,这将帮助我实现我的职业生涯的愿望。”